Images and videos always attract the attention of people that are visiting a website, no matter their age or culture. Images bring a unique, interesting visual appeal that simply can’t be matched by anything else, however they do need to be optimized properly, otherwise they will bring your whole website down from a SEO standpoint. SEO is a set of techniques that will help you bring your site higher in search engine rankings as it allows you to generate leads, increase your profit rate as well as make your site much more appealing for visitors.
One of the most important tips when it comes to adding images on your site is to always name them descriptively and in plain English, as this is crucial. Not that many people know this, but search engines also try to find keywords in the image names, so adding the keywords here will actually be very important and helpful.
Optimizing the alt tags is also crucial, you need to describe the images properly in them, and, if you do sell a product with model or serial numbers, make sure to add those in the alt tag, as that can be quite helpful as well.
Strategizing the image dimension and product angles is also important because you always want to bring something different to the table each and every time. Interesting images will draw more interest to your site, so try to make everything on your site as eye catching as possible.
Remember that image optimization is also important, and the best way to do that is to use one of the multiple compression utilities that you can find online. Most of them are easy to use and free, so you won’t have a problem working with multiple files at a time. This can have a major impact on your site from a SEO standpoint, so try to make them as appealing as possible.
There are multiple types of image files, so you need to plan accordingly. Sometimes it’s great to use a JPG, otherwise you need a more detailed image, and you can go for PNG. All the formats have a different use and appeal, so you do need to learn that as it will help you a lot in the long run.
Thumbnails are pretty important for any type of site, especially ecommerce ones, because they need to be descriptive, eye catching and appealing to the eye.
In addition to all of the above, if you want you can also use image site maps as these can prove to be quite helpful as well, especially for those users that are enticed by the visual aspect of the site.
In the end, it comes down to you to select which images are used on your site, but optimizing them is crucial if you want to achieve the best results. From making the images smaller to using the right extension, all of these matter quite a lot as they help you rank higher and improve your SEO rating. You may want to consider engaging an SEO company in Vancouver to assist you in optimizing the images on your website.